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September 2026

Every Operator Has ATG Data. Almost None Of Them Use It To Decide Anything.
We spent years connecting tanks. Then kept planning deliveries like we couldn't see inside them
 • Dibyesh Giri
If Your Software Needs a Workaround, It Probably Doesn't Understand Your Operation.
The spreadsheet beside the dispatch system is not a sign that your team is disorganized. It is a sign that your software was not built for what your…
 • Dibyesh Giri
You're Selling Gallons. Your Cost Is Driver Time.
Wet hosing is usually priced around gallons. But gallons are often not what makes the stop expensive.
 • Dibyesh Giri
A Delivery Fee Is Never Just a Delivery Fee.
What looks like one line on an invoice can hide a dozen operational decisions, customer agreements, and quiet margin leaks.
 • Dibyesh Giri
The People Who Keep Fuel Moving. A Labor Day Note.
Behind every delivery is someone who showed up before the rest of us were awake.
 • Dibyesh Giri

August 2026

This Week I Cannot Write About Fuel.
A personal note from Nepal, and a friend I am hoping comes home.
 • Dibyesh Giri
Everyone Is Talking About AI in Fuel Distribution. Here Is What I Would Actually Watch Out For.
The opportunity is real. So is the way it goes wrong.
 • Dibyesh Giri
Your Fuel Was Delivered. Why Is the Invoice Still Not Ready?
Delivery completion does not guarantee invoice readiness. Customer-specific billing rules are quietly delaying payment.
 • Dibyesh Giri
AI Is Coming to Fuel Distribution. Here Is What I Think It Actually Means for Operators.
Not robots. Not replacing your dispatcher. Something more practical and more valuable than either of those things.
 • Dibyesh Giri
Nobody Wants to Replace QuickBooks. They Want It to Finally Work for Fuel.
The most common question I hear from fuel marketers is not which system to switch to. It is whether they even need to switch at all.
 • Dibyesh Giri
The Equipment Rental Account Looked Simple. The Invoice Said Otherwise.
The customers who look easiest to serve are sometimes the ones whose back office requirements you find out about after the first delivery.
 • Dibyesh Giri
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